"Starbucks Select," a range of bottled coffees and other beverages sold by third parties has had a packaging refresh, changing from brown to the iconic Starbucks green.
A bottled frappuccino in 2016 marked Starbucks’ entry into the Chinese ready-to-drink coffee market. Since then, the range has increased and now resembles the menu in any Starbucks outlet.
Sales of the ready-to-drink coffee market are expected to reach 16 billion yuan (US$2.24 billion) by 2026.
While brands like Tims, Mengniu, Nongfu Spring, as well as Coca-Cola and Pepsi, have introduced coffee drinks, Starbucks' market share has not declined but rather increased.
More Chinese customers are brewing coffee at home, presenting another growth opportunity.
