ZHU Jiang, former vice president at Jidu Auto, has joined US EV maker Lucid to spearhead business in China.
Zhu’s career spans marketing, sales, and customer experience for the Ford Mustang Mach-E and key positions at BMW, where he was the group's first Chinese brand vice director.
Lucid’s move signals a new focus on the Chinese market. The company is looking to compete with Tesla in the US, and China presents an almost unlimited demand
In Q1, the company delivered only 1,400 vehicles. Lucid recently secured a substantial US$3 billion (20 billion yuan) funding round.
With Lucid’s focus on localizing services, charging infrastructure and supply-chain management in China, the company is well-position to take advantage of the enthusiasm for innovative electric vehicles.
