by CHEN Xiaotong
Porsche is under growing pressure in China after several authorized dealerships were reported to have suspended operations, highlighting strains in its retail network as sales weaken and the brand accelerates a strategic pullback.
A Porsche dealership in the southwestern city of Guiyang had been vacated, according to Chinese media reports, leaving some customers unable to redeem prepaid service packages or take delivery of vehicles despite having paid deposits. Similar issues were reported at a Porsche dealership in Zhengzhou, where staff said showroom vehicles were removed overnight and senior management became unreachable. Some customers and employees said they had contacted police.
People familiar with the matter said both outlets share the same controlling shareholder, Dong'an Holding Group, a Henan-based dealer group with more than 30 years of history. Reports also cited unpaid wages at the Zhengzhou dealership.
Porsche China said on December 25 it was closely monitoring the situation, working with police and relevant authorities to verify the facts, and would priorities protecting customers' rights. The company apologized for the disruption.
The incidents come as Porsche trims its China footprint. The carmaker has confirmed that sales at a Porsche dealership in Beijing's Shijingshan district will soon end and said it plans to cut its China sales network to about 80 outlets by 2026, down from 160 at the start of 2024. It has also announced plans to wind down its self-built charging network, affecting around 200 stations from March 2026.
Porsche's China deliveries in the first three quarters of 2025 fell 26% year on year to 32,200 vehicles, while operating profit slumped 99% to €40 million. Facing tougher competition and slower demand, the company has said it will refocus on combustion-engine models while tightening dealer standards to stabilize profitability.
