China's box office earnings for the New Year movie season have surged, with Saturday's revenue surpassing 228 million yuan (about $31.71 million), according to Beacon data. Leading the daily box office were domestic films Big World and Octopus with Broken Arms, each grossing nearly 90 million yuan.
As of Sunday morning, cumulative sales for the year-end season, running from Nov. 22 to Dec. 31, had reached nearly 2.57 billion yuan. The top-grossing films of the season include Her Story, The Prosecutor, and Big World.
Cinemas remain a popular destination for New Year's celebrations in China, with last year's moviegoing season generating over 4 billion yuan in revenue.
