China’s National Radio and Television Administration has issued new guidelines to address problems with micro-drama titles, including sensationalism and vulgarity, and to improve content standards.
Since February's introduction of a "categorized and tiered" review policy, many creators have shifted toward more meaningful themes, producing well-received works with engaging and innovative titles. However, issues persist in self-reviewed micro-dramas, particularly those on mini applets, where titles often focus on traffic and profit.
The directive calls for stricter reviews of titles, focusing on clearer guidance, better structure, and higher artistic quality to support healthier industry development.
