By QIN Siyue
The 6th China International Import Expo (CIIE) will kick off at the National Exhibition and Convention Center (NECC) in Shanghai on November 5.
A special zone for sports equipment and events was introduced to the consumer goods section in the 3rd CIIE in 2020.
Japanese sports brand Yonex will make its first appearance at the CIIE this year. The company's badminton racket Nanoflare1000 and tennis racket Percept will be showcased for the first time at the CIIE.
Old friend of the CIIE Nike will unveil new sports products and announce collaborations in sports technology and sustainable development in China.
German sports brand Puma will set up a 75th-anniversary historical archive and a Manchester City, zone with the Premier League trophy. Two years ago at the CIIE, Puma announced the "Forever Better" sustainable development strategy. This year, the brand will return to the CIIE with the achievements of sustainable development.
American sports brand Skechers will launch several Asia debut products, including SKX Float basketball shoes, pickleball shoes, and the fashionable D'Lites series.
Visitors can play pickleball at the booth with professional pickleball coaches.
